Kent Adult Learning
Launch Your Digital Marketing Career - Creative Digital Skills Course
Start building practical skills in social media, digital marketing, and content creation. This fully funded 4-week course helps Kent residents aged 19+ create a portfolio of job-ready digital work.
Course Highlights
- Fully funded for eligible Kent residents aged 19+
- 60 total learning hours across 4 weeks
- Beginner-friendly live workshops with practical creative tasks
- Certificate of completion and a portfolio of evidence
Who This Course Is For
This course is ideal for adults who want to take their first step into digital marketing, social media, or content creation roles. No prior experience is required, only an interest in digital media and a willingness to create.
What You Will Learn
You will learn by doing, using real-world tools and creative tasks to build your confidence week by week. The course focuses on creating engaging digital content across different platforms and planning a simple digital marketing campaign.
Core Topics
- How digital marketing, social media, and content creation work together in business
- Creating social posts, graphics, videos, captions, and stories
- Planning, producing, and scheduling content for different platforms
- Using major social media platforms effectively
- SEO basics, keywords, and website optimisation
- Measuring content performance with analytics
- Introduction to paid advertising and email marketing
- Professional online communication
- Planning and delivering a simple digital marketing campaign
- Building a basic digital portfolio
- Reflecting on your creative development
What You Will Gain
- A portfolio featuring your own content creation projects
- Practical digital and creative skills for the workplace
- Confidence using industry-standard digital tools
- Preparation for entry-level digital, social media, or content roles
Progression Opportunities
After completing the course, you could progress into:
- Entry-level digital marketing, social media, or content creation roles
- Apprenticeships
- Further training or qualifications
- Freelance or self-employed creative work
Course Outcome
By the end of the course, you will complete a final project that demonstrates your ability to plan, create, and deliver a digital campaign that can be included in your portfolio.
Eligibility Requirements
Kent Residents Only
This course is exclusively available to residents of Kent
Age 19+
Open to adults aged 19 and over
No Prior Qualifications
Most courses do not require prior qualifications
Commitment Required
Ability to attend 2 days per week (10:00 AM - 5:00 PM)
Duration
4 weeks
Schedule
2 days per week (10:00 AM - 5:00 PM)
Format
Virtual live workshops via Zoom, Teams, or Google Classroom
Sector
Creative & Digital Skills
Location
Virtual delivery
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